The Integreaters team spent over a decade developing organizational culture that intentionally cultivates both individual and company greater purpose. We are active in graduate and doctoral research in character development and the character of the institution.
Desiring to do business with a greater purpose is only the beginning. Integrating that greater purpose into everything you do takes courage and experience - that's where Integreaters come in as business consultants and character development experts.
Perhaps the simplest way to describe character development is moving an organization or individual from flowing inward to flowing outward. How do you measure success? By how much you acquire or how much you benefit others?
Typically, most educational and training efforts are spent developing behavioral skills or cognitive knowledge. However, character is in the heart. Character deals with our greater purpose and identity. To develop character in our companies and stakeholders, we have to also focus on developing the heart.
Employees want most to be a part of a company that 1) has impact beyond the bottom line, 2) cares broadly for its stakeholders, and 3) has a mindset for growth (Allen & Bryant, 2012). A company with 100 employees and average turnover loses over $400,000 annually from employee turnover. Improving turnover just 2 points will save $48,000 per year.
Allen, D. G., & Bryant, P. C. (2012). Managing Employee Turnover: Dispelling Myths and Fostering Evidence-Based Retention Strategies.
Data shows that publicly traded companies "built on love", focused on serving broad stakeholder value, experience 2-4x the growth of the S&P 500 in the short and long term.
Employees respond to corporate character and purpose with increased effort.
Innovation, creativity, and generative learning rely on
This moves team members from compliance to commitment
Pilay, S., Sisodia, R. (2011). A case for conscious capitalism: Conscious leadership through the lens of brain science. Ivey Business Journal.
Nooteboom, B., Bachmann, R., Zaheer, A. (2013). Trust and innovation. Handbook of Advances in Trust Research (106-121).
Lencioni, P. M. (2010). The five dysfunctions of a team: A leadership fable. John Wiley & Sons
Senge, P. (2006). The fifth discipline: The art & practice of the learning organization. New York, NY: Currency Doubleday.
Customers stop buying from brands they perceive as unethical, even when no substitute is available. Customer trust is built with quality and performance, but loyalty is built with character and care.
Covey, S. R., & Merrill, R. R. (2008). The speed of trust: The one thing that changes everything. Simon and Schuster.
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